Lord of the Flies vs. the Destructors Essay Essay Example

Lord of the Flies vs. the Destructors Essay Paper Fiction looks at all scopes of subjects through the eyes of so many diverse characters. Lord of the Fliess and The Destructors is no different in the sense you see two highly dramatic state of affairss through the eyes of surprising characters. These narratives both take a expression at society and the crude facets it can hold. The chief characters in the narrative are both kids of immature ages exhibiting surprising and sometimes highly flooring behaviour exposing a loss of artlessness. They differ in the sense that Lord of Flies looks at how barbarian a homo can acquire in despairing state of affairss while the other is how barbarian a individual can acquire against a society that feel victimized against. We will write a custom essay sample on Lord of the Flies vs. the Destructors Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Lord of the Flies vs. the Destructors Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Lord of the Flies vs. the Destructors Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer These two novels have similarities that can be easy identified. They both display groups of striplings that are interacting with utmost state of affairss. Lord of Flies depicts kids stranded on an island and they must come together in order to happen these solutions. Desperation sets in which motivates them to get down moving more and more barbarian as clip goes on. This is similar to The Destructors because the short narrative displays a similar group of immature kids who display savage behaviour to a community. While one is a residential community and another is an island. the island represents a community for these male childs for the clip of the narrative because they are stranded upon it. Both narratives display a power battle through two characters in them. Lord of The Flies shows this through Jack and Ralph and In the Destructors this is seen through Trevor and Blackie. Jack and Ralph both attempted to go head of the new folk. Ralph winning by a few ballots. However. as clip goes on their crude behaviours shine through making a divide between the kids and Jack develops his ain folk. Jack’s influence motivates the kids to go violent and barbarous toward Ralph and his group. ensuing in killing one of Ralph’s friend. Piggy. All of the teamwork and civil behaviour that Ralph represents is easy gone until the kids all turn into monsters. which Jack represents. Ralph was about construction and happening a deliverance. which is apparent in his design of two groups. one for nutrient and one for a fire signal while doodly-squat was all about barbarian behaviour and power over the other kids. In the Destructors. Blackie and Trevor both have potency to be the leader of the Wormsley Common Gang and it can be seen through their duologue that they are both cognizant that they want it. Blackie tries to expose this by trying to forestall Trevor from voting on what sort of problem they get into when he tardily to their meeting but Trevor do es non let him. The extremum of this battle is when are discoursing thoughts and Trevor tells them about destructing Old Misery’s house from the interior. Blackie attempts his best to deter with the potency of constabulary and the inability to carry through this but Trevor continue to force the thought until it is voted for and chosen. This symbolized the terminal of Blackie’s reign of the group and when one member asks â€Å"How do we get down? † Blackie merely walks away stating. â€Å" He’ll Tell you. † Implying that he knows what has occurred and recognizing his function of leading is taken over. Both groups in each narrative displayed how easy a dynamic can alter through Power. When you look at the narratives from another angle. you can see that the messages they have differ highly. Lord of the Flies was all about human nature and the terminals it can travel. This novel is a timeless one because of the message it sends through the least likely characters. immature male childs. The Destructors is a more credible narrative because the type of force that is seen in the narrative. While harm to someone’s place is atrocious and the mode in which they did it was highly particular. Lord of The Flies uses force against one another and consequences in psychotic interruptions and kids losing their lives at the custodies of others. The longer these kids are with one another. they start to lose more of their humanity and derive more cardinal inherent aptitudes in ways of moving. Jack is the best campaigner to expose this because of how he grows more and more corrupt. After get downing his ain folk. he has enabled himself to order what he feels his followings should make. He allowed them to go barbarian every bit good. If he felt that other kids needed to be punished. he felt non vacillation and even was to the point of slaying another kid. He started have oning clay masks. which represents the symbolism of holding a new more cardinal facade. The novel wraps up with Ralph being rescued but shouting because he reflects on everything that has happened and how far these immature kids have fallen and to what points they all reached. The Destructors truly depicts a group of kids who aim to destruct a vicinity go forthing an old man’s house for last. These kids differ from the 1s in Lord of The Flies because though they do some reasonably questionable Acts of the Apostless. it is more delinquency instead than cardinal Acts of the Apostless. These male childs are making violent actions because of the force through the war they witness around them. With World War II traveling on. these kids are witness to bombardments frequently go forthing them experiencing with the demand to make something. They decide to go a pack that will do their grade around London. doing offense one more extreme than the following. Trevor motivates these male childs to destruct an old man’s house but alternatively of usually destructing it while he is off. they decide to bust up it from the interior out. Trevor says. â€Å"We’d be like worms. don’t you see. in an apple. † ( pg. 12 ) However. mid building the old adult male. Old Misery. comes place unexpected and is locked off until the occupation is finished. The stoping shows Old Misery sobbing as his house is destroyed and the lorry that was about ended the narrative by express joying stating â€Å"There’s nil personal but you got to acknowledge it’s good story. † ( pg. 22 ) This is really the exact opposite reaction of what Lord of The Flies displayed because even though Mr. Thomas was sobbing at his loss similar to Ralph’s reaction. the Lorry laughed at the comedy of the state of affairs. These narratives all depict kids making things that typically we would non anticipate to see in society. However. the deficiency of a society in both novels has allowed behaviour of this magnitude to happen. These narratives show us that though they are different sorts of offenses and in different context. society is what can be considered the common yarn through both narratives. Society and it’s influence can truly consequence the people that are in it and if you are in a society that doesn’t supply a positive construction. you could expose the actions seen in Lord of The Flies or The Destructors.

Definition and Examples of Dysphemisms in English

Definition and Examples of Dysphemisms in English Dysphemism is the substitution of a more offensive or disparaging word or phrase for one considered less offensive, such as the use of the slang term shrink for psychiatrist. Dysphemism is the opposite of euphemism. Adjective: dysphemistic. Though often meant to shock or offend, dysphemisms may also serve as in-group markers to signal closeness. Linguist  Geoffrey Hughes points out that [a]lthough  this linguistic mode has been  established for centuries and the term dysphemism was first recorded in 1884, it has only recently acquired even a specialist currency,  being  unlisted in many general dictionaries and reference books (An Encyclopedia of Swearing, 2006). See Examples and Observations  below. Also, see: CacophemismConnotations and DenotationsCursingHow to Flatter an Audience With Euphemisms, Dysphemisms, and DistinctioPejorative LanguagePropagandaSwear Word EtymologyFrom the Greek, a non word Examples and Observations When applied to people, animal names are usually dysphemisms: coot, old bat, pig, chicken, snake, skunk, and bitch, for example.Euphemisms and Dysphemisms for DeathThere is virtually no aspect of human experience free from dysphemism. . . .Death generates such typical  euphemisms as to pass away, to pass on, to depart this life, go to ones Maker, and so on. Parallel dysphemisms would be to snuff it, to croak, and to push up daisies, since these allude graphically and cruelly to the physical aspect of death, down to breathing ones last, the death rattle, and being reincorporated into the cycle of nature.(Geoffrey Hughes,  An Encyclopedia of Swearing. Routledge, 2006)Dysphemisms and Stylistic DiscordSpeakers resort to dysphemism to talk about people and things that frustrate and annoy them, that they disapprove of and wish to disparage, humiliate and degrade. Curses, name-calling and any sort of derogatory comment directed towards others in order to insult or to wound them are all examples of dysphemism. Exclamatory swear words that release frustration or anger are dysphemisms. Like euphemism, dysphemism interacts with style and has the potential to produce stylistic discord; if someone at a formal dinner party were to publicly announce Im off for a piss, rather than saying Excuse me for a moment, the effect would be dysphemistic.(Keith Allan and Kate Burridge, Forbidden Words: Taboo and the Censoring of Language. Cambridge University Press, 2006) Gratuity and TipI used to think gratuity was a euphemism for tip until I discovered that I had got it the wrong way round, and that tip was a dysphemism for gratuity. . . . Gratuity is much older than tip, and originally meant a gift made to anyone, including an equal.(Nicholas Bagnall, Words. The Independent, December  3, 1995)Dysphemisms and SlangWhen we think of euphemisms, we think of words that are substituted because their connotations are less distressing than the words they replace. In slang you frequently have the opposite phenomenon, dysphemism, where a relatively neutral word is replaced with a harsher, more offensive one. Such as calling a cemetery a boneyard. Referring to electrocution as taking the hot seat would be another. . . . Even more dysphemistic would be to fry.(Interview with J. E. Lighter, American Heritage, October  2003)Dysphemisms in ContextA jocular approach to death is only dysphemistic if the Hearer can be expected to regard it as offensive. For inst ance, if a doctor were to inform close family that their loved one has pegged out during the night, it would normally be inappropriate, insensitive, and unprofessional (i.e., dysphemistic). Yet given another context with quite a different set of interlocutors, the same expression could just as well be described as cheerfully euphemistic.(Keith Allan and Kate Burridge, Euphemism and Dysphemism. Oxford University Press, 1991) Pronunciation: DIS-fuh-miz-im Also Known As: cacophemism

Journal Entry Personal Statement Example | Topics and Well Written Essays - 250 words - 1

Journal Entry - Personal Statement Example Unit six was another important learning package for me because it really relates to my area of work in real estate. I work for Qatar Diar, hence, I feel that the lessons on product and price as the focal points of a marketing mix help me in my position as an executive assistant in the department of contracts and procurement. Combining the concepts of market research and marketing mix can be very efficient at the workplace. The organization can source for information using surveys, personal interviews and focused groups to determine the type of product the market requires, in my case this would be housing, and the pricing that is favorable depending on the quality of the product. On a personal level, learning about market information and research enables me to provide my director with relevant information as to the type of materials that the company should procure to enhance the quality of the company’s product and give it a competitive advantage over its

Technology and Organizations Research Paper Example | Topics and Well Written Essays - 1250 words

Technology and Organizations - Research Paper Example The influence of technology extends beyond influencing the organization to enhancing the services given to its customers. Of particular importance to organizations has been information and communication technology, commonly interchanged with the terminology technology, which could be attributed to the rapid increase in adoption of information technology in organizations (Zammuto et al., 2007). This paper adopts the definition of technology by Prasad (2009) which encompasses three elements: human processes, physical system and knowledge. Technology occurs through the interaction of human and organization processes and the physical hardware. Knowledge allows the creation of the physical product. Therefore, technology refers to the product resulting from a body of knowledge aimed at achieving a design for a physical system and the human processes interacting with the product, allowing it to meet the intended function. Importance of Technology to Organizations Technology plays a critical role in shaping the function and form of an organization. According to Zammuto et al. (2007), technology, and in particular information technology, propagates automation of organizational operations and increases communication speed. Automation of organizational functions has made it possible to collect and store tasks and replace people and papers with electrons, without necessarily changing the outcome of the tasks. Digital filing saves on paper and printing costs. The use of computer systems allows for instantaneous corrections and also, together with the capabilities provided by information technology, make information available when need be. Therefore, it could be said that technology enhances the efficiency of organizations. Secondly, technology in organizations eliminates time and space by promoting mobility (Prasad, 2009). For instance, video conferencing technology allows people in different localities to interact with each other. This creation of virtual meetings reduces travel costs and distributes data without necessarily being in the same room. Therefore, technology propagates the establishment of a global presence at minimal cost. Another importance that comes with technology focuses on human capital. According to Prasad (2009), technology in organizations enables effective screening, recruiting and hiring of rightful workforce. Various organizations use the Internet to attract potential employees. Technologies such as personality assessments have been useful in determining the fit of candidates in an organization. Negative Impact of Technology on Organizations Even as technology improves organizational performance, it also has limitations which could render it worthless. Birchall and Giambona (2008) point out job elimination as one of the major negative impacts of technology. According to the scholars, whereas technology could greatly reduce paperwork and human intervention on one hand, it reduces employment opportunities for people on the othe r hand. For example, the introduction of automated telephone answering systems has cut down on the human intervention through receptionists and telephone operators needed in many organizations. This results in elimination of jobs and in other cases alienation of customers. It further makes it difficult for the unemployed specialists to secure future employment. Nonetheless, Freeland (2013) argues against this postulate

Marialyn Essay Example for Free

Marialyn Essay My First week in bank of Makati makes me so tired but still I am grateful because we got the opportunity to have an on-the-job-training with a prestigious kind of bank. I was assigned near the teller’s area. In my first tasked Ma’am Noreen the branch operations head, assigned me to encode the account name and account number of clients exclusive only for the past two years. I was also assigned to stamp the liquidated receipt paid by the bank as their expenses and etc. I also had a time to socialize with some employee. In the following days, my tasked are still the same. I continued to encode the remaining sets of accounts then I stamp customer information forms. I was also assigned by Ma’am Dianne the marketing sales associate to paste the invitation cards and cut designs for the candle holder which will be used for the opening of the new building that the bank of Makati will be moved. Those invitation cards will be given to their selected clients. I was also assigned to arrange receipts according to its serial number. An hour before the duty end the manager treat us a snack for us to relieve our stress. In the second week of our on the job training, during its first day we already moved to the new and better building of Bank of Makati which is located at Quimpo Boulevard, Ecoland Matina Davao City. We have a little celebration together with the manager, employees, visitors and other officers from the main office. When we went back to our work, one of the employee who is assigned in loan operation department told me together with my co-trainees to count the documents by hundred. As I get back to the department where I truly assign, Ma’am Noreen instructed me to arrange the files sealed in the long enveloped and cleaned it. The next day I encode another set of account name and number of clients. After that I was task to arrange again the files sealed in the enveloped the same routine that I made the other day since the branch operation head told the utility man to transfer the drawer’s placed then I take off the envelop and I arrange it back to its original placed. I was also tasked to stamp letters which will be given to the clients and then I make sorting for the serial number of sealed enveloped, it seems that it is confidential I cannot saw what’s inside of it. I also helped my co-trainee to cut the slips in check accounts that will be used by the teller. In the following days, I was tasked to cut small pieces of labeled papers which has a content of bank’s name and its new address, it will be used as label to those envelop that will be delivered to the clients. After that I paste those pieces of papers that I cut and I inserted the letters inside of it and then I sealed. I also cut another pieces of papers which has the content for requirements purposes and I arrange it to the small box. At afternoon, I was tasked to put check marks in the customer information forms, specimen signature cards, payroll debit authorization amp; etc. so that it would be easy for the clients to know the things that they only needed to fill up. I also arrange bundles of transmittal form according to its places. It was quit tiring and confusing because after separating the transmittal form according to its places, we’re going to arrange it also by dates in descending order. In my third week, during its first day I continued sorting the transmittal forms which I started last week. I was also instructed to cut pieces of labeled papers that will be used by the teller in wrapping cash such as 500 and 1,000 bills, and then I continue doing it after lunch. I was also tasked by one of the employee assigned in loan operation department to look the certificate of registration of selected clients. After that I was assigned by Ma’am Dianne to fold letters for the clients and sealed it to envelop. The next task was looking for those selected names in a two bundles of sheets. I was also instructed by Ma’am Noreen to her by e-mail the things that I encoded last week. For the following days I was tasked to crash out the wrong information regarding the terms and conditions in time deposit/special savings account in the customer information forms, I think that were about hundred of forms. I was also assigned to stamp bundles of envelop and then I also answered telephone calls and I make sketch lines in log book for clients information purposes. In the next day my tasked are still the same as yesterday which is the crashed out thing in the customer information form but the difference was this time I crashed out the already filled up forms by the clients while yesterday it was the unfilled up ones. The next tasked that was assigned to me was to fold letters and sealed it to an enveloped. After that I continued my tasked which is the crashed out thing again and that was my assigned work for the whole afternoon and a whole day in the next day. In the last of my duty for this week, Ma’am Dianne let me joined with their official business travel or what they called OBT. We went to nearby places in Davao City in which our target market was the regular employees, encouraging them to avail the newly created loan system of the bank of Makati. It was quit tiring but enjoy because I get the chance to observe them the actual way on how to market a loan. For this week, my first tasked was to sort and alphabetized the signature cards, that was my assigned work for the whole day. On the second day, I helped my co-trainees in their assigned department to sort and arranged bundles of files. Then the next day I was tasked to check and arranged the documents in customer information form and after that I go back with my co-trainees and helped them to continued their assigned work since the other day. At afternoon, one of the employees in loan operation department asked me to get inside the vault and look for the registration card of those listed names that she gave to me. Since I was absent last Friday I have to comply it in Saturday and in that day I was tasked to stamp, sort and arranged the signature cards, arranged other files, sorting and arranging receipts. In this week my tasked was to arranged files, I inserted those customer information forms inside the enveloped in alphabetical order. I was also told to make corrections for those unwanted information in customer information forms. In Tuesday I was asked to encode receipts and sort it after. I also cut withdrawal slips that will be used by the teller. In Wednesday, I continued to cut withdrawal slips and that was my work for the entire day. In Thursday I was assigned to cut another sets of slips, after that I was tasked to pull-out certificate of registration’s (CR’s). In the last day of the week I helped my co-trainee in their assigned department in segregating documents namely the Dacion en Pago or Deed of Sale. For this week, I was with my co-trainee in their assigned department. We arranged documents and I was also assigned to pull-out certificate of registrations. The next day I together with my co-trainee was instructed to look for the document of a specific customer. In Thursday, after one amp; a half day of looking for the document in almost a hundred of bundled sheets at last we found it. The next thing we did was to insert those sealed envelops to its original placed. In the last day of ojt for this week I was assigned in the vault’s area, I arranged and sort files. I was also assigned in loan operation department; I was tasked there to look for the documents listed in a 3 sheets of bond paper. Mission Statement We value our role in economic development We exist to help more people: I. Answer the following questions on a separate sheet. A. Has the practicum/fieldwork experience helped you prepare for a job in the business field? Why or why not? Yes, the practicum experienced helped me prepare for a job in the business field because it gives me learning about the real scenario of how to work in a bank, in which they taught me those duties and responsibilities that I will be used in preparing for a job someday. With that, I could I could say that those learning’s from where I had my practicum motivates me to be ready in the actual world of workplace. B. Which of the courses you have taken were of the most value during the Practicum? Of all the courses that I have taken the most valuable during the practicum was the Total Quality Management (TQM), which talks about on how to manage things in a proper way because in the work that I have undergo I was assigned in encoding, stamping, filing, arranging documents and from those worked that I have encountered I have learned to see to it that everything must be in the proper way. It should be organized and orderly done. C. What could your company/job supervisor have done to improve your practicum/fieldwork experience? My supervisor helped me to become a good listener, alert, and patience in every tasked that she gave to me. She made me become a good listener in the sense that I should see to it that in every words that she says, I must directly and clearly understand it. To be alert that in every assigned work I should have the enthusiasm or willingness to do and lastly she made me become patience, that whatever loaded work that will be given to me I shouldn’t be get mad or be high tempered. D. What could you have done to improve your practicum/fieldwork experience? The thing that I have done to improve my practicum experienced is to gain willingness in every tasked that will be given, because if there’s a willing power of a person there’s a big possibility to make the worked done properly E. What skills/competencies were you required to use in your fieldwork that: . 1. You felt prepared to do: The skills that I have required to used in my fieldwork that I felt prepared to do, are my skills in encoding, sorting, arranging bundles of documents even the ability to make conversations with clients and faced their concerns. 2. You felt unprepared to do: The skill that I felt unprepared to do was to market loans and making business transactions. Because I think I am not yet ready for that, I need to undergo an experienced for me to be ready. F. What other courses or learning experiences would have helped in the Practicum? The other learning experiences that have helped in the practicum was our subject in Marketing Management which tackled about on how to market products or services, reminds me in the official business travel that I have joined together with the selected employees from the bank where I did my on-the-job-training. From which I saw the actual scene on how to market loans. The other subject that helped me in the practicum was our Management 3 which talks about the ethical behavior, helped me to behave in a descent way and treat one another fairly even if a person is lower than your position G. What suggestions can you make to help improve the Practicum Program? I suggests that if

Humor in Task-Oriented Group Discussions :: Free Essay Writer

Robinson, Dawn T., Smith-Lovin, Lynn. (2001). Getting A Laugh: Gender, Status, and Humor in Task Discussions*. Social Forces, 80, 123-158. Background and Purpose: The general purpose of this study is to show how humor operates in task-oriented group discussions. The researchers used the opportunity to study the dynamic occurence of humor during group conversations. The researchers are using the functions of humor to come up with ideals about who it is that actually does the joking (male or female), and when and where this joking takes place. The hypothesis suggests an image of joking as dealing with status in a society, the male sex, people who are very participatory and those that are frequent interrupters (or interrupted often themselves) to all show status-related patterns of humor use. The researcher’s further have a theory that if they know about the way people engage in humor, then they will be able to predict who will do so, and in what environment or circumstances. Through various methods and procedures, there were more theories generated dealing with: the content of humor episodes and time dependence. (Findings are found in the Findings /Results section below). Methods and Procedures: To carry this study out, they used event history techniques in order to analyze humor attempts and successes. They did this using groups of 6 people each. They further used their results with their insights on status and emotion to develop a new theory (talked about in the Background and Purpose section above). Once this theory was developed, they examined what they had from the additional data from the group discussions. Many ways that they came up with their findings in the research was by using bar graphs to plot their knowledge. Findings / Results: In looking at the humor episodes, they found that a higher portion of men’s than women’s humor is differentiating, while a higher portion of women’s than men’s humor is cohesion-building. A frequent claim is that men tell more jokes than women and in describing feminine speech style, Robin Lakoff suggested in the abstract that women â€Å"have no sense of humor†, and also that they never effectively tell nor â€Å"get† jokes. They found that the gender/joking difference is noticeable in children by the young age of 6 years old. With time dependence, they found that there was a lot of it in humor use. They note the timing is everything. As far as timing in conversation goes, and the concept of the pressure value (humor releasing pressure/tension), Robinson and Lovin comment that the highest rates of humor then should be during that latter part of the conversation when

Flipkart Report

INTRODUCTION E-COMMERCE E-commerce is short for electronic commerce. It is the business over internet involving buying and selling of  products/services. E-commerce makes use of payment gateways for online transactions. It requires excellent supply chain management, online transaction processing, logistics strategies and control, inventory management systems and many other automated softwares and database collection systems. WEB-BASED E-COMMERCE ARCHITECTURE E-COMMERCE INFRASTRUCTURE * Information infrastructure * Internet, LAN, WAN, routers, etc. Telecom cable TV, wireless, etc. * Messaging and information distribution infrastructure. * HTML, XML, e-mail, HTTP, etc. * Common business infrastructure * Security, authentication, electronic payment, directories, catalogues, etc. * The Internet * System of interconnected networks that spans the globe * Routers, TCP/IP, firewalls, network infrastructure. network protocols * The world Wide web (www) * Part of the Internet and allows user s to share information with an easy-to-use interface * Web browsers, web servers, HTTP, HTML Web architecture * Client/server model * N-tier architecture; e. g. , web servers, application servers, database servers, scalability THE PROCESS OF E-COMMERCE * Attract customers * Advertising and marketing * Interact with customers * Catalogue, negotiation * Handle and manage orders * Order capture * Payment * Transaction * Fulfilment (physical good, service good, digital good) * React to Customer Enquiries * Customer service * Order tracking E-COMMERCE IN INDIAE-commerce in India is still nascent, but it is important for developing countries like India. The opportunities for E-commerce players are many due to rapid urbanisation and rising literacy rates and rapidly growing internet user population, advances in technology, growing adoption of computers, introduction of 3G and falling net access costs. The Internet and Mobile Association of India (IMAI) estimated that India's E-commerce mar ket is growing 70% every year and 500% since 2007. Transactions In $ MillionsSegment-wise share in e-commerce market 2012 ABOUT FLIPKART Flipkart is an India based e-commerce company which belongs to the e-tailing (electronic retailing) sector. It is head-quartered at Bangalore and it initiated its operations in 2007. Flipkart was launched by a couple of young, enthusiastic friends, Sachin Bansal and Binny Bansal, who grew up together and studied at the prestigious IIT-Delhi, as an online retailing venture with the objective of making books accessible to individuals living in the all the parts of India.Sachin and Binny used to work for Amazon, which has a similar kind of business before quitting and opening up this new venture. Initially they used to sell just books on Flipkart and relied mainly on ‘word of mouth’ for promotions. But in 2010, they started selling CDs, DVDs, Mobile phones and accessories, cameras, computers and in 2011 stationery, home appliances, person al care items and health care products. It has now revenue of Rs. 500 crore within a span of just five years making t one of the largest e-commerce companies in India. The core value of Flipkart is strong focus on customer service. The major goal of the company is to provide its customers with an ultimate online shopping experience and for this they use many innovative policies like a 30-day replacement policy, EMI options, Cash on Delivery, free shipping, discounted rates, pre-paid online wallet and most important timely delivery  of all the products. This requires an extensive supply chain and logistics and distribution network.A network of over 500 distributors have been established by the company and it keeps only those items for which orders are placed frequently by the customers and the items that are rarely ordered are almost always sourced from the suppliers when such an order is received from the customers. The company owns four offices in each metro city with a combined strength of more than five hundred employees. Fifteen courier companies such as Blue Dart, DHL etc. have been engaged to deliver the products and also Indian Post where courier service is not available.Warehouses are there in seven cities including metros. One can track the order right from ordering an item to delivery. One can even pre-order an unreleased book from the website and that too on attractive prices and on top of that there is excellent customer service. Customer satisfaction, amazing customer experience and the discounted rates of items are the key factors that work in the favour of Flipkart. The company has a stock of nearly 12 million books making it the largest book retailer in India and it has eighty per cent share of the online book market in India.Access to internet, increasing number of iPads, smart phones, latest technology that gives 3D images of products, time constraint consumers and increasing real estate costs required for offline stores have lead to a shif t to e-commerce businesses especially to online retail stores. According to a survey done by Associated Chambers of Commerce and Industry of India, the online retail market in India may grow from Rs 20 billion in 2011 to Rs 70 billion by 2015 as internet access improves. INNOVATIVE SERVICES LAUNCHED BY FLIPKART PREPAID WALLET FEATURE * As a general wallet that is used to store cash in it and allows a person to purchase and enjoy products or services equivalent to the cash amount in it, Flipkart has adopted a prepaid wallet service to its e-commerce website platform that provides customers with an opportunity to store and keep money on the website and consume it to purchase different products, without the need to take out their debit cards or credit cards or net-banking for each and every transaction.   The purpose of a prepaid Wallet is to make online transactions easier and more secure for the customers as they will be spared from the hassle of taking out their credit card or deb it card or net banking details each and every time they want to buy a product. Customers can fill their Online Wallets with up to Rs 10,000 by using any of the general payment methods like credit card, debit card and net-banking and then can consume it over multiple transactions. There is no expiry date for the wallet and the cash stored in it can always be refunded back to the source using which payment was made. Flipkart. com has included wallet service in its e-commerce structure keeping in mind the ease and convenience of their regular customers – those who make transactions multiple times during the month, and particularly when individual transactions are comprised of many small payments. Wallet allows the customers to make the payment just once and still involve in multiple transactions. This also makes sure that customers would not have to go through the bank payment verification processes each time they purchase something using the Flipkart. com.The wallet helps in cu tting down the issues with payment gateway too. * Also by including the innovative prepaid e-wallet, the aim of the Flipkart is to shorten the duration of the order processes that would certainly make the online shopping much simpler, faster and totally trouble free experience for their customers. * CASH ON DELIVERY * Flipkart launched the Cash on Delivery services for the customers who do not prefer to make an online payment. Using this payment mode, customers have to pay only when they receive the ordered item at their doorstep without any making any sort of advanced payment to Flipkart.Payment mode for this is strictly cash and the currency used can only be Indian Rupees. No discount coupons or e-vouchers can be availed while using this mode of payment. * India is a cash- driven economy with plastic cards penetration as low as 3% as of 2012. Also the existing payment gateways and infrastructure are not in such good condition and a noticeable amount of transactions fail. Also peop le in India still perceive high risks in using credit/debit cards online and thus in online transactions. All these reasons led to Flipkart adopting such a mode of payment.But the most important reason was because it was the demand of customers and since Flipkart has the maximum focus on customer satisfaction, they went ahead and adopted Cash-on-delivery mode of payment. * Important factors while adopting Cash-on-delivery model are that they have to deliver good products in good condition because if a product is not in good condition, customer cannot be expected to make the payment. They have to have their own collection and delivery network as they can’t rely on a third person to collect cash for expensive items and give it to them.They need to have strong and consistent operations and they need to make timely delivery because if they fail to do so, a customer is already lost for them for future. They also need to maintain customer relationships and respect customers so as t o maintain long-term profitability from the customers. * Cash-on-delivery model has increased the sales of the company by great margins and Cash-on-delivery has become the most used mode of payment. But there as many downsides of using this model. Rejection rate of the products delivered through this model is as high as almost thirty per cent.Though this is lower than other Cash-on-delivery players, still it is too much. Generally the company has to incur Rs. 35-70 for every transaction involving cash-on-delivery, but the cost could reach as high as Rs. 100 in case there is rejection or if multiple trips are needed to deliver the order. Whereas when the transaction is carried out using credit/debit cards or net-banking, only 1-2 per cent of the transaction total value is taken by the online payment partner as service fee. Therefore until and unless the transaction value is high enough, cash-on-delivery model cuts down the retailer’s margins by high values.Also cash-on-deliver y model tends to block the working capital that could have been better used for expansion and growth. * REPLACEMENT POLICY * Flipkart provides a thirty day replacement policy for every product purchased from its website. Defects in any product can be highlighted by customers at the time of delivery or within thirty days from the date of delivery. No cost is charged for replacing the defected product. * Main objective of this policy is related to the core value of the company – customer satisfaction.This policy makes customers feel much more secure about purchasing items online and helps build the company a strong trust with its customer base. PAYMENT GATEWAY OF FLIPKART Flipkart provides its customers with a hundred per cent safe transaction experience. Credit card payments are processed through the HDFC Bank payment gateway, as well as payment gateways (E Billing Systems/cc Avenue) that interface with various banks. The latest encryption technology is being used by HDFC bank to protect each customer’s credit card information.So as to hide the information while information travels over the internet, it encrypts one’s credit card number. HDFC also asks you to enter the three digit CVV (Credit Verification Value) number which follows credit card number and is given at the back of the card so as to make sure that the person carrying the transaction has the physical plastic card. Flipkart’s main focus is on customer satisfaction and in this case also Flipkart. com offers the security of highest standards so as to ensure that the shopping experience of each customer is private, safe and secure.Flipkart. com does not collect or store customer’s account information at all. Authorization of transaction takes place at multiple points, first by HDFC and subsequently by Visa/MasterCard/AMEX secure directly without any information passing through them. Payment Options * Flipkart accepts all MasterCard, Visa credit cards and AMEX. * Flipk art do not accept any international credit cards on Flipkart. com at this stage. * Apart from Credit and Debit Cards, payments are accepted by Flipkart by Internet Banking, Cash-on-Delivery and Equated Monthly Instalments (EMI).All Credit/Debit card details remain confidential and private. SSL encryption technology is used by Flipkart and their trusted payment gateways so as to protect the customer’s card information. SSL encryption technology Netscape developed a protocol Secure Sockets Layer (SSL) for moving the private documents over the Internet. A cryptographic system is being used by SSL that uses two keys to encrypt data ? a public key that is known to everyone and a private or secret key which is known only to the recipient of the message.Many Web sites use the SSL protocol to obtain and protect confidential user’s personal information, such as credit card number. URLs that use SSL connection have to start with https instead of http which is nothing but Secure HTTP. But both SSL and S-HTTP have different uses. Where a secure connection between a client and a server is created by SSL, over which unlimited amount of data can be sent securely, individual messages are transmitted securely using S-HTTP. SSL and S-HTTP are therefore complementary rather than competing technologies. DIFFERENT METHODS ADOPTED BY FLIPKART Auto redirection to banking site: Customers are automatically redirected to the page of respective banks where the information is required to be filled. Thus Flipkart never lands you on CC Avenue page unlike most other ecommerce sites. Hence Flipkart skips an unnecessary page by passing the needed parameters directly to CC Avenue. * Banks Status: Flipkart maintains its own real time status to check whether the net banking service of particular bank is working. So the customers come to know about a problem prior to entering that bank’s website.ONLINE PAYMENT PROCESSING SERVICES CC Avenue 1) Uses secure servers throughout an d adopt stringent security measures to ensure that sensitive information such as customers’ personal details is protected. 2) Customers enter all their personal information and Credit Card details on ICICI’s E-Payments (Payseal) and Citibank’s secure servers and the same is encrypted before it is transmitted over the Internet to the Acquiring Banks. 3) Additionally CC Avenue’s server is behind security firewalls to ensure maximum protection of your customer’s information. EBS (E-BILLING SOLUTIONS)For better encryption of data, it uses seven architecture model which helps in protecting the client information. High-tech Axis, HDFC and Citibank’s secure servers are used to authorize all credit card transactions and the same is encrypted before it is transmitted over the Internet to the Acquiring Banks. To ensure maximum protection of customer’s information, EBS servers are also behind the security firewalls. This guarantees that the buye r’s information is not available to any third party. EBS makes use of the best amongst the industry standards – the VeriSign technology, which ensures the complete security of the data.A/B FRAMEWORK – UNIQUE FRAMEWORK USED BY FLIPKART The framework has two components: Through the first one the performance of the website is measured using various metrics which are pre-defined. The second one uses an A/B framework that allows different versions of the website to be available simultaneously which is used to check the success of the advertising campaigns over the website. Thus the company conducts live and real experiments by diverting a small portion of the traffic and studying the results. Both components work together and simultaneously.The website’s performance on various parameters is measured by the metrics tool which is kind of a dashboard. For example, systems are immediately warned in case the transaction rate goes down below a certain limit. Flipkar t’s engineers can also rapidly implement and check their ideas using the A/B component. When someone proposes a new idea, a lot of precious time is spent debating what-if scenarios. Using this framework an idea can be implemented while mitigating  its risks. For example, the A/B framework redirects ten per cent of the Flipkart’s traffic to the new design/idea whenever an engineer changes the design of any page.Through this they can evaluate and analyze the effect of the changes using the metrics tool for collection. If it does not lead to any productive result, they can immediately change it back, and only less than ten per cent of traffic is impacted. The Benefits Since the tool has been introduced sometime around mid-2010, Flipkart now sells more than twenty types of products, taking the sales up to Rs 75 crore a month. In fact, during the last eight quarters, Flipkart has been able to double its revenue each quarter.